Pengaruh E-Platform Aesthetics, E-Platform Responsiveness, E-Platform Ease of Use, dan E-Platform Information Quality Terhadap E-Customer Satisfaction Pada Pengguna Aplikasi Happy Fresh di Jakarta

نویسندگان

چکیده

Penelitian ini bertujuan untuk mengetahui pengaruh e-platform aesthetics, responsiveness, ease of use dan information quality terhadap e-customer satisfaction pada pengguna aplikasi Happy Fesh di Jakarta. menggunakan pendekatan kuantitatif deskriptif. Ukuran sampel yang diambil sebanyak 108 orang, dengan teknik pengambilan metode purposive sampling. Teknik pengumpulan data kuesioner secara online. Metode digunakan dalam penelitian adalah regresi linear berganda bantuan program SPSS. Hasil menunjukkan bahwa terdapat signifikan satisfaction. Aesthetic platform Fresh memiliki aesthetic serasi senada ternyata dapat meningkatkan kepuasan pelanggan. Responsiveness memandang responsiveness diberikan cepat, akurat sehingga mempengaruhi pelanggan layanan diterima Fresh. Ease kemudahan penggunaan memberikan Information kualitas informasi diperoleh dari melakukan pembelian

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ژورنال

عنوان ژورنال: At-Tadbir : jurnal ilmiah manajemen

سال: 2023

ISSN: ['2502-7433']

DOI: https://doi.org/10.31602/atd.v7i1.8657